New drop “Subarashi” 🇯🇵

We just released a new drop!
The subarashi collection is available in pre-order until August 25th.
Be sure to check it out.

As you may have seen it already, we’re following Nakai San around Europe for these awesome RWB builds. The Japan culture is a true inspiration for us as designers, with all those symbols and typical designs/patterns.
We have translated Superb into Subarashi with the precious help of Nakai San and our Japanese photographer @bounce_517.
We wanted to bring that spirit and positive vibes on the hoodie design, with a little quote in English and Japanese.
The striped red circle is inspired by the Japanese flag and the sunrise.
An other national symbol is the chrisanthemum flower and the mount Fuji.

They love it !

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